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Because I am still spontaneous

Our Pads and Underwear keep you dry.

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Because pain can't keep me out of the action

Hemp tinctures and topicals, delivered to your doorstep.

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Because it's really about you

Products that work, delivered straight to your door.

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Because a good smile is always in fashion

Cleansers and adhesives to give you confidence.

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The Because Difference

Spend less time worrying and more time living life.

Bladder Protection

Underwear and Pads that keep you dry.

We are 25% more absorbent than leading brands.

Collections

Personal care developed with feedback from thousands of older adults.

Featured Products

Because Underwear for Women (Overnight+)
Because Underwear for Women (Overnight+)

Because Underwear for Women (Overnight+)

From $15.40 Regular price $17.99

Because Premium Pads for Women (Overnight)
Because Premium Pads for Women (Overnight)

Because Premium Pads for Women (Overnight)

From $8.20 Regular price $9.83

Because Hemp Extract Drops
Because Hemp Extract Drops

Because Hemp Extract Drops

From $29.99

Because No-Rinse Cleansing Spray
Because No-Rinse Cleansing Spray

Because No-Rinse Cleansing Spray

From $4.99 Regular price $7.99

Willow By Because Underwear For Women (Moderate/Maximum)
Willow By Because Underwear For Women (Moderate/Maximum)

Willow By Because Underwear For Women (Moderate/Maximum)

From $12.60

Because Soothing Skin Cream
Because Soothing Skin Cream

Because Soothing Skin Cream

$9.99 Regular price $10.49

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Testimonials

Our customers say it best.

Barbara

May 2019

“I am very happy with my Because underwear and it’s so convenient to have them delivered to my door.”

Rachel

January 2020

"I love the convenience of receiving my product in the mail. The pads are very nice."

Carol

May 2019

“Because is comfortable, strong and very absorbent. The best underwear, and I have tried so many.”

Roy

October 2019

"Because gives me the confidence to know my bed is safe at night. This is now a crucial product in my life!"

Our product specialists are here for you.

We’re here to help. Email us help@becausemarket.com and our customer care team will reply.

We’re here to help.

Email us help@becausemarket.com and our customer care team will reply.